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In the New Yorker...

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Jeff Wrangler:
Being w-a-a-a-y, w-a-a-a-y behind on my New Yorkers, I just finished the Nov. 2 article "Accounting for Taste." I found that very interesting.

Since I drink my breakfast coffee at home from a clear glass mug, I was particularly interested to read that coffee is said to taste nearly twice as intense when drunk from a white mug as it does when drunk from a clear glass mug. Maybe I need to change my breakfast habits!

Front-Ranger:
I often get behind when the food issue comes out too. There were lots of revelations in that article about perceptions and food. I suddenly became aware of the music playing in the background at restaurants and if it made me eat faster or more.

Jeff Wrangler:

--- Quote from: Front-Ranger on November 19, 2015, 04:31:46 pm ---I often get behind when the food issue comes out too. There were lots of revelations in that article about perceptions and food. I suddenly became aware of the music playing in the background at restaurants and if it made me eat faster or more.

--- End quote ---

That reminds me. I was told once that bars play loud music because it gets people to drink more.

serious crayons:

--- Quote from: Jeff Wrangler on November 19, 2015, 08:03:52 pm ---That reminds me. I was told once that bars play loud music because it gets people to drink more.

--- End quote ---

Maybe because they can't use their mouths to hold a conversation, so they use them to sip instead.

Front-Ranger:
 :D

I noticed a while ago that many places play sad music. You would think they'd do just the opposite. But I theorize that the sad music stirs up sad thoughts and we are moved to buy more to assuage them.

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