Oh that is awful.
We dont have that commercial here, thank goodness, I would feel the same way you do, David.
I feel a bit the same even watching fishing programmes on TV. Luckily most of the programmes now, show catch and release, we even have one show, where the host of the show, gives the fish a kiss before he throws it back, but sometimes, they will say, "well this one is not going back, this one is our dinner"...and I think, "oh throw it back too, please".
I know, I eat fish and some meat, and know something had to die for that, but I would rather not see it alive, knowing it will soon be eaten.