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As women get bigger, models get smaller

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Front-Ranger:
Part of this may be due to the phenomenon of vanity sizing which is prevalent among women's clothing, especially in the United States where there is no standard sizing. I was reading that a woman with a 32-inch bust would have been a size 14 in 1937, a size 8 in 1967 and a size 0 today! Another example: before I had children I was wearing a size 7 and today I wear a size 8...I'm sure my body is larger than before I had children, much larger in some places. Among the more expensive lines of clothing I can easily wear a size 3, while at some places even the small size is swimming on me!

Marge_Innavera:
When I was in my 20s (that's 1960s), there was a small clothing store chain called the 5-7-9 shop.  It was for women who wore the smallest sizes.  At that time, you'd have to do a lot of hunting for clothing below a size 5, although size 3s existed. 

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