Oh yes! The Seinfeld episode with Elaine and the "can you spare a square" lady was definitely a classic!
And about brands... I like Scotts 1000 sheets per roll variety. I like that one roll lasts a really long time. And, I also find Scotts to be really quite soft and nice, which is a plus. Although, if forced to choose I'd pick longevity-of-roll over softness in most cases.