I hit the IMDB board the day after I saw BBM in late January. I needed serious time with others to make sure I didn't go insane freaking out over the movie. I discovered I wasn't insane - I was normal. I started BetterMost mostly because I needed to focus on moving beyond just the film itself, which is what most of the discussion forums were doing. I knew there'd be a day when we'd get over the movie itself, and I didn't want to lose momentum in taking all that emotional energy I had gotten from the film and making positive changes in my life. I knew I needed a place where I'd have others to lean on and vice-versa along the way, so I created this site. I realize this movie is going to be like our first love - we'll get over it on one level but at the same time we'll never get over it.
I reduced my time on IMDB mostly to nurture this site, but I checked in on Pierre's forum after being invited by yaadpyar I think.