DVD SALES are pure cash for the studio. Focus sold the rights to BBM to a European distributor for USD 15,000,000. Now matter how much BBM makes in Europe, Focus just got USD 15,000,000.
I know last year The Aviator made 105,000,000USD B.O.(domestic) and 35,000,000USD in DVD sales. Substantially more DVD sales then MIllion Dollar Baby. Those Leo D fans you know.
The folks at Focus must be smiling. I'm sure they will easily surpass USD 35,000,000 in local DVD sales.
take that Kong and Naria or whatever they call it.