what happened then that made it so popular - I was still staying at my aunts for Christmas that day without internet access so wouldn't have been online - what did I miss!?
Was BBM on HBO or something?
It was, but more importantly, some automated system checked out plenty of threads/posts at the same time that day - something like googles. They're still doing it, just that now they've caught up - before they had virtually ignored us.
I'm sure Phillip could give you a more complete answer.