The World Beyond BetterMost > The Culture Tent
Wide Wonderful World of Media - A Look Back At Television
Cameron:
Philip- Thank you for posting all of this!!!!! I grew up in NY, I remember all of this, the movies on Channel 11 and the news and I especially loved seeing the Crazy Eddie, Carvel and Mount Airie Lodge ads. I love seeing these things again. It's scary, Crazy Eddie and Mount Airie Lodge are so familiar, like I have been seeing them all this time, I guess they are ingrained in me.
Thank you again!!!!!!!
Phillip Dampier:
Thanks for the nice comments everyone. And stay tuned David and Cameron, because for David I think we'll find something he remembers and Cameron you'll love the WOR and WNEW stuff coming up down the road....
Phillip Dampier:
Hello (Your City Goes Here!)The Hello News Image Campaign...
This one folks across the United States will probably remember, as will some of our friends in Australia. When a TV station wants to express to the community that it's the closest station to that community, or has the best coverage, or the best shows, it creates an "image campaign." These are usually extended-length jingles with lots of graphics and people all singing, dancing, or representing your town or city. The purpose is to try and excite you and consider that station #1.
One of the most successful image campaigns ever was from Gari Communications, and it was "localized" to dozens of cities across this country. Chances are, you lived or visited a city and saw this in action. The campaign even came with news themes to go with the local news.
Let's begin with the one used by my own local ABC station - WOKR. No video, unfortunately, but several "cuts" from the package for you to enjoy, along with a list of stations that ran this campaign in the 1980s.
WOKR Hello Rochester
Uploaded by dampier
Phillip Dampier:
Hello Indiana
Channel 13 Loves You!
And now for David!
WTHR Hello Indiana promo 1980
Uploaded by dampier
Phillip Dampier:
Hello Calgary!Channels 2 & 7 Love You!
Some stations go all out...
Hello Calgary (Heritage Park)
Uploaded by dampier
This version was from the earliest phase of the Hello campaign and was sung by Frank Gari himself.
Hello Calgary (Female Vocal)
Uploaded by dampier
Florence does the traditional rendition....
Hello Calgary (Balloon Launch)
Uploaded by dampier
Can you see a TV station doing this these days? Environmentalists would lose the minds....
BTW, so far, has anyone else noticed the complete absence of minorities in most of these things? Wait until we get to Georgia....
Now here is a station with dedication to their image. Wait until you see this - from the 2000 Calgary Stampede....
Hello Calgary (2000 Stampede)
Uploaded by dampier
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