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And Now A Word From Our Sponsor: TV Ad Cavalcade

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Phillip Dampier:
Let's spend the whole ad looking at Miss Bikini...  from 1982


Tab Cola Ad
Uploaded by dampier

Phillip Dampier:
Tab wasn't just sold in North America.  It was foisted on Australia as well, with a different "sing" of the jingle by some Australian jingle singers.

"Every can has less than two calories."  Those Australians were pigs... they couldn't handle the one calorie American version I guess.  :)


Tab Cola Ad 1982
Uploaded by dampier

Phillip Dampier:
Oooh, the days of Tab were really numbered by the time this stupid ad came out.  Coca Cola figured they needed to do something different, so they took the caramel coloring out (making the cola clear) and marketed it as Tab Clear with a completely ridiculous ad.  Nobody cared.


Tab Clear - 1980s
Uploaded by dampier

Phillip Dampier:
Tab also was sold across much of Asia.  Here is how they tried to market their clear version to Japanese youth....


Tab Clear Commercial
Uploaded by dampier

Phillip Dampier:
Since most "energy drinks" taste awful , why not reinvent Tab, which has that nasty taste built-in anyway, as an "energy drink" and sell it to college students who have no idea what the history of Tab is.  Sorry, New Now Generation, Tab has a sordid past as you can see, and it's not ultra-cool to be carrying the Drink of the Mindstickers around campus.


Tab Commercial
Uploaded by dampier

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