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And Now A Word From Our Sponsor: TV Ad Cavalcade
Phillip Dampier:
Yup, the 1970s role on and they are still explaining what a Dr. Pepper is to Americans. This is getting to be ridiculous - just like RC and their "less gassy" tagline. That is Carol Kane by the way, and now we have the bad guy forcing our leading lady to down the Pepper. And the jingle now screams "so misunderstood." What is to misunderstand... it's a strong cherry cola with more bite. Sheez.
Dr. Pepper Commercial from the 1970s
Uploaded by dampier
Phillip Dampier:
Did anyone ever confuse a Dr. Pepper with root beer? This one is turned into a Broadway-style performance. By now, if you haven't tried the damn thing, I doubt you ever will....
Dr Pepper Cola ad It's Not a Cola...
Uploaded by dampier
Phillip Dampier:
Finally by 1978 they figured out it's better to just drink it, sell it, celebrate it, and stop explaining it. This was the ad that everyone remembers when it comes to Dr. Pepper. It was by far their best and sales shot up after running it.
1978 Dr. Pepper Commercial - Be a Pepper
Uploaded by dampier
Phillip Dampier:
The 80s arrived and now it was time to start selling to Generation X. Unfortunately, my generation didn't trust any commercial, and this series of four spots flopped. For a lot of us, the way too pretty boy looks, the dancing, and the conventionality made these ads uncool. Most of my friends were discovering Cherry Coke instead. Pepsi had the Pepsi Generation and Pepper created ads that look like they recruited people from the Young Republicans League. Gee golly gosh... no.
1980s Dr. Pepper Ads
Uploaded by dampier
Phillip Dampier:
From the early 1990s, here's Dr. Pepper losing market share and playing it way too safe... big yawn.
Diet Dr. Pepper 1993 Classic Commercial
Uploaded by dampier
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