And now this ... from the Vancouver Sun (not very kind of them ...)http://www.vancouversun.com/news/Toronto+residents+froth+over+insulting+beer/1906005/story.html
Showing that there may be indeed be truth in advertising, angry Torontonians have scuppered a B.C. billboard beer ad that poked fun at them for being exceptionally frosty.
On Tuesday, in the face of complaints from about 20 people, Toronto-based Molson Coors pulled a 30-billboard campaign that advertised Coors Light as “colder than most people from Toronto”.
Within hours of the story, Molson Coors backtracked and cancelled the campaign after it received complaints from people who thought they offended residents of Canada's largest city. “Our decision was we didn't want to offend anyone,” said spokesman Adam Moffat. “It wasn't meant to be harmful but was supposed to be playful. The insight is there that some people didn't like this.”
... Molson Coors has been collecting up other “Colder than . . . submissions from patrons in an online contest. Some play off of personal relationships, like “colder than your mother-in-law's heart” or regional hits like “ colder than anywhere else if Alberta shuts off the gas.”
But perhaps the one that says it all about how Toronto is feeling picked upon is this one from Toronto Star reader “forwunsicks”:
“Colder than the reception you'll get out West when you tell them where you're from.”