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Loonie News

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Sheriff Roland:
It's been a little over a year and what had been 'predicted' has happened: the loonie HAS achieved parity with the U.S. greenback and has surpassed it.

But unlike the rapid rise of 4 years ago, this upturn in the value of the loonie has been gradual - very progressive - and is therefore expected to be more permanent.

Loonie soars: Hits highest level since 2007

http://www.montrealgazette.com/business/Loonie+soars+Hits+highest+level+since+2007/4647772/story.html


The Canadian dollar surged above $1.05 U.S. Wednesday for the first time since November 2007, because of strong inflation, higher commodity prices and a renewed slump in the greenback amid worries over the U.S. fiscal outlook.

and from Reuters, U.S. edition, http://www.reuters.com/article/2011/04/20/markets-canada-dollar-bonds-idUSN2017151720110420

Adam Cole, global head of FX strategy at RBC Capital Markets, said there was little left in the way of U.S. dollar support that would impede a return of the Canadian dollar to its modern-day high of $1.10.

Sheriff Roland:

--- Quote from: Sheriff Roland on October 29, 2009, 06:10:41 am ---It is generally accepted that the Winnipeg and the Québec franchises both moved to the American market because of the low value of the Canadian dollar. (At the time of the moves, one CN$ was only worth about 0.75US$.) Since hockey is such a hugely popular sport in Canada (we even fill up large arenas for international junior hockey & women's hockey games), the increased possibility of a long term parity between the two currencies have increased the chatter of having more hockey franchises in Canada.
--- End quote ---

This, from a few days ago ... http://www.montrealgazette.com/sports/Canada+could+support+teams+report/4604598/story.html

Canada could support six new NHL teams: report


“The biggest criticism of this report should be that it’s stating the obvious,” Keller said. “There’s just no question that these markets could support NHL teams and could generate higher revenues than the average team in the sunbelt, even the average team in the entire United States.”

Front-Ranger:
What they're saying is no doubt true. There just seems to be something unnatural about ice hockey in the Sunbelt states, the LA Kings excepted.

Sheriff Roland:

--- Quote from: Tony-Ranger on April 20, 2011, 04:51:35 pm ---What they're saying is no doubt true. There just seems to be something unnatural about ice hockey in the Sunbelt states, the LA Kings excepted.

--- End quote ---

California and Florida are very popular snowbird destinations and are no doubt extensively patronized by those Canadians, but why would the be 2 teams in each of those southern states? And Nashville and Phoenix and even Denver are not drawing the crowds that Tornto, Montreal and Vancouver do. Not to mention tickets sell in many of those American cities for 10 to 25% of what Canadians pay up here - even for Maple Leaf tickets - a team that has NOT made the playoff for a record six seasons in a row! Even games played in Buffalo (a border city) are generally attended by more Canadians than Americans.

No! Betman and the team owners are continuing to attempt to americanize the game - that is to say, they are continuing to promote the game south of the border even though many of those teams (where tickets are as cheap as 15 to 125$) are being subsidized by Canadian teams (price 150 to 450$).

Sheriff Roland:
It truly is a wonder that the League continues the 4 decade old unsuccessful strategy!

http://www.torontosun.com/sports/hockey/2011/04/12/17962611.html

Study: Canada can support 12 NHL teams

The study said the NHL has been following an unsuccessful strategy for the past four decades of trying to expand in the U.S. and generate interest in the sport. Many of the franchises suffer from low fan interest and weak revenue.
...
A Canadian hockey team is likely to pull in about $23 million US more a year in gate revenue than a rival in a U.S. city, thanks to the Canadian passion for the sport, the study found.

The study also found that hockey mad Canadians are also helping to subsidize the sport south of the border. Canadian teams accounts for only one-fifth of the league, but generate one-third of the revenue.

"A good chunk of those dollars end up in the U.S. through revenue sharing," it said. "The primary beneficiaries of this scheme are American hockey team owners and a smattering of American fans attending games below cost. The primary victims are Canadian hockey fans, particularly those in cities that could support a team but are deprived from having one or two by the NHL."
...
Add to that a practice of revenue sharing among the poorer teams and it's likely that 90% of Canadian television revenue from the games goes to the U.S.

The study assessed the most economically viable potential locations for new hockey teams in Canada.

It found the best location for a new team would be in Ontario's Greater Golden Horseshoe, a market of nine million that could support three teams, it said.

There is enough demand for a second team in both Vancouver and Montreal, as well as Winnipeg and Quebec City, it found. Any of those locations would be likely to generate higher gate revenues than existing U.S. teams, it said.

Canadians outside of Quebec were about 40 times more likely than Americans to have been watching a national broadcast of NHL hockey during the week of April 26, with the audience in Quebec likely to have been 90 times bigger, it found.

That's 40 times and 90 times ... which means 4 000% and 9 000% - the comparison is mind boggling!

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