The radio station, started by Phillip, was a small niche playlist for a small audience. It was never meant to be a breakout worldwide sensation, though that would have been nice. The playlist was carefully selected to bring about the ambiance, tone and feeling that either Brokeback Mountain has, or that it evoked in people. Since BBM had such a wide appeal to so many people for DIFFERENT REASONS, this was very hard to do. A unique balance had to be established between the country music and the "gay" music. And throw in a little ambient for mood. Because it was such a niche playlist, it was hard to add music to and keep the feel of it. Sure, it could have been expanded, but I think the tone of the station would have lost it's feel if we started playing Barbara Streisand, Bronski Beat, AC/DC, Van Halen, Liberace, or Abba. You could find those artists on other radio broadcasts if you wanted to. My only wish is I wish I could have added more '60's and '70's music that would have been appropriate and fit the niche playlist.
In the beginning, we saw about 5-10 listeners on average at any given time. Over the years, this dropped to only 1 or 2 people tuning into the station a day. The station cost Phillip $45 per month to broadcast, and that's with you listening to the commercials. If you didn't want to hear commercials you purchased the VIP membership which took the commercials away. This is no different than what Pandora or other streaming music services offer now.
Unfortunately the cost to broadcast does not justify the listenership anymore. However, the playlist is still there, in tact, and even though we don't pay to broadcast anymore, you, the listener, can still purchase the Live365 VIP membership, and you can still access the music stream. At least Live365 doesn't take it off the air when we cancelled our broadcasting membership.
I hope this answers everyone's questions.