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DVD shelf display at stores.

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starboardlight:
I'm just wondering what you guys have noticed.

At TARGET, it's rather odd. There is a shelf for New Releases in their dvd section, facing the aisle. The shelf is about 6ft tall, 3ft wide. The top 2 rows were Narnia. They clearly expect Narnia to be top sellers, as they devoted more shelf space for it. the next 2 rows was a bunch of various dvds. and then the fourth is BBM, and the bottom was some bunch of other dvds. I was a little ticked off that BBM was relegated so low. There wasn't on row set aside for Crash, not that I noticed. What's odd to me is that you'd think they take the cereal aisle approach. put the movies that appeal to kids lower and the adult stuff up top. If I was setting it up, I'd have Narnia taking the middle to lower shelves, and Crash and BBM toward the top. Now this might just be this particular TARGET. I don't know if they have a nation wide policy on how to stock their shelves, like some stores do.

DeeDee:
Target is not the only one.  Walmart has no sign and the DVD's are under lock and key.  When Walk the Line first came out, there were signs and shelves all over the place.
I don't understand.

SFEnnisSF:
At my Target it was Narnia on the top two shelves, and BBM on the third, with other 'crap' on the fourth and fifth.

starboardlight:
I remember having to bend over to read if the DVD was full screen or wide screen, and I thought if it might not be some joke TARGET employees are playing.

slayers_creek_oth:
At Wal-Mart this morning BBM had its own display case in the front of the store next to Narnias and Harry Potters.  On the top of the display it had the '8 Academy Award Nominations' and had a pic of Heath and Jake on the sides........of course they also had them in the back with the rest of the DVDs as well.....

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