Hello (Your City Goes Here!)
The Hello News Image Campaign...
This one folks across the United States will probably remember, as will some of our friends in Australia. When a TV station wants to express to the community that it's the closest station to that community, or has the best coverage, or the best shows, it creates an "image campaign." These are usually extended-length jingles with lots of graphics and people all singing, dancing, or representing your town or city. The purpose is to try and excite you and consider that station #1.
One of the most successful image campaigns ever was from Gari Communications, and it was "localized" to dozens of cities across this country. Chances are, you lived or visited a city and saw this in action. The campaign even came with news themes to go with the local news.
Let's begin with the one used by my own local ABC station - WOKR. No video, unfortunately, but several "cuts" from the package for you to enjoy, along with a list of stations that ran this campaign in the 1980s.
