Author Topic: Wide Wonderful World of Media - A Look Back At Television  (Read 33408 times)

Offline Phillip Dampier

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Re: Wide Wonderful World of Media - Update News
« Reply #40 on: July 03, 2007, 01:04:31 am »
The Hello campaign section closed tonight with the insertion of two audio playlists containing the balance of the "city songs."  See if you can find your city in the "Hello Everywhere Else" post found two replies up.

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Offline Phillip Dampier

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Some Background on WOR-TV:

If you had cable television in the 70's and 80's in the USA, there is probably a fair chance WOR-TV was the second station from New York City found on your cable dial.  While WPIX was the more popular choice of system operators, a large segment of Americans living east of the Mississippi had both to choose from.

WOR-TV was an RKO station, and competed heavily for viewers with WPIX and WNEW.  WOR's schedule was heavy with tons of sports, movies, news, and even some talk shows.  While WPIX spent a lot of time running sci-fi reruns and otherwise appealing for a younger audience, WOR's programming definitely slanted to an older audience, especially with a lot of their movies.  Those of us with shiny new VCR's in the early and mid-1980s would definitely favor WPIX over WOR, especially overnight when you could record several hours of Star Trek, The Outer Limits, Space:1999, and other syndicated shows.

NY'ers generally saw WNEW as the best choice for light-hearted sitcoms, children's programs, and 30-minute shows -- WPIX as sci-fi off-network series and movie-heavy, and WOR big on hour long TV dramas, movies, British imports (especially from Thames TV) and loads of sports.

On WOR late night, you'd find two staples: Mr. Joe Franklin and movies, movies, movies.

The story of Joe Franklin is uniquely New York.  Here was a man who could have been the Larry King of his day, only Franklin did more.  Well known among the locals (and the diaspora of tri-staters who moved elsewhere and were pushed to sign up for cable in part just to watch this man), Franklin was part talk show, part variety show, part throwback to the earliest days of television. 

Franklin's show ran for more than 40 years, mostly on the fuel provided by desperate-for-exposure washed-up talent that couldn't get on anywhere else.  He was like the "Love Boat" of talk shows, and was an excellent barometer to know whether that star of a show you watched 20 years earlier was still alive, because if he or she was, they'd be on Franklin's couch soon enough.

Some of his shows were simply bizarre - with punk rockers sitting on the couch hobnobbing with Broadway types, classical musicians, and perhaps some Vaudeville kitsch-act he found usually doing Bar Mitzvahs.  They'd do their five minutes of fame performing whatever, and then they'd sit and chat with Franklin and each other.  It often was surreal, but Franklin had an incredibly loyal following (along with a lot of non-fans who could never figure out what the hell was so appealing about this guy.)

WOR went though turmoil from the 1970's into the 1980's.  WOR's owner, RKO, was in trouble with the FCC and managed to get its license renewed only if it relocated its city of license to Secaucus, New Jersey (a whopping seven miles from where it was before).  WOR-TV New York suddenly became WOR-TV Secaucus, but honestly in name only.  Virtually everything important about the station remained in NY City, until "9 Broadcast Plaza" was built a few years later.  To people in metro NY, it really made no difference.  Whether in NY City, New Jersey, or Connecticut, you were still a part of metropolitan New York. 

All this, along with the program philosophy of aiming old made them the least popular of the three independents, which made it surprising that WNEW didn't get more "superstation" status than it did.

RKO eventually put the station up for sale and MCA bought it and made huge changes.  First, it became WWOR-TV.  Second, most of the programming commonly found on WOR was gone, replaced with edgier stuff.  One man would change the concept of talk TV forever, and he started on WWOR.  Morton Downey, Jr. was a chain-smoking (on air as well) bully who ran a show so confrontational, it would later be ripped off by the likes of Jerry Springer.  His studio audience was often filled with thugs, and occasionally furniture and fists could fly on the program.  It was hardly enlightening television, but it was a spectacle and got a lot of attention nationwide.

WWOR's days as a superstation began to dwindle as syndicated exclusivity took its toll.  This allowed local stations to block out the broadcast of programs that aired on stations outside of the area that they also had a contract to air.  Programs often ended up replaced with a video screen saying "this show has been blocked."  WWOR had a lot of shows affected, and the company that put them on satellite, Eastern Microwave, tried to keep the station running by replacing blocked shows with their own syndicated programs they bought on the cheap, such as Adam-12 and Emergency.  But those shows were considered stale a decade before they showed up on the "WWOR EMI Service."  When the WB and UPN networks started, the show was really over when WWOR affiliated with UPN (WPIX went with the WB).  Today, with the merger of those two networks into the CW, WWOR lost again, stuck with the awful My Network TV network, which airs English language telenovelas and other ultra-cheap shows.  Throughout its history, WOR always seemed to end up in last place, and that lives on.

They might do better with Joe Franklin reruns.  :)

Over the next day or so, a WOR retrospective begins, with some things I'm sure you'll remember!

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Offline Ellemeno

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Re: Wide Wonderful World of Media
« Reply #42 on: July 03, 2007, 03:56:22 pm »
I'm the right age to recognize about 2/3 of the guests on that Joe Franklin montage.  :)


Offline Phillip Dampier

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Re: Wide Wonderful World of Media - The First Music Videos? - WOR-TV
« Reply #43 on: July 07, 2007, 01:24:59 am »
Television in the 1970s operated at a FAR slower pace than it does these days.  There was no such thing as a "soundbite" back then, and news reports might accomodate more than a minute of straight talking from an interview subject before moving on.  These days, you're lucky to get ten seconds of what someone had to say before they've moved on.

Even in NY City, which remains the nation's largest TV market, the 1970s offered the opportunity for taking some time to show viewers the lighter side, and not be worried about getting on and off the air as quickly as possible.

On Friday's WOR-TV's newscasts would close with several minutes of what might be called the first "music videos."  Usually containing a montage of video clips from folks around the city mixed in with the news credits, these vignettes would run for up to four minutes!  Just watching these and realizing they are part of a newscast probably makes most folks think these are incredibly long.

We start with 1976 - An Example of WOR-TV's "Folk Friday" News Close:


Now to an inventive way to doing the news credits - as if you're selling one of those K-Tel record collections!

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Offline Phillip Dampier

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Re: Wide Wonderful World of Media - WOR-TV 1978
« Reply #44 on: July 07, 2007, 01:39:09 am »
Notes About This Clip:

- Apologies for the fluttery audio.  This was originally a Betamax tape (the earliest Betamax videocassette recorders for home came out in the mid-1970s, long before VHS came alone), and one thing the earlier generation of tapes were known for is their penchant for quality variability.  When you got a "squealing tape" that wasn't properly seated in its shell, it would squeal while playing or recording, and the vibrations that caused would literally shake the tape enough to create this kind of flutter effect.

- This was the last year WOR used actual film for its station ID's and many of its promotional and advertising clips.  The ID music came from the mid 1970s and would be retired in 1979 for a whole new image campaign.

- "Straight Talk" the show that opens in this clip, came from an era when stations were required to air public service programming.  This assures me that this clip came from first thing in the morning (probably on a weekend) when shows like this were typically buried.  This is an ultra-low-budget presentation as well - akin to today's public access cable shows.  The other thing at play here was quota hiring.  Stations at this time in this country had one or two token black or other minority employees that almost never appeared prominently on the TV stations that hired them.  Instead, they were given the task of hosting shows like "Straight Talk" or even worse as you'll see in the days ahead, special newscasts just for black audiences, usually called, "Black News."  Segregation in pop culture well into the 1980s was readily apparent in all areas of the country, even in New York City.

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Offline Phillip Dampier

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Re: Wide Wonderful World of Media - WOR-TV 1979
« Reply #45 on: July 07, 2007, 02:02:31 am »
The year 1979 brought some significant changes to WOR's on-air look.  This was the sci-fi era, what with Star Wars and the technological leaps in special effects that came with the late 1970s.  WOR started to adopt these new "cool" things starting with their image campaign.  Underwhelming, "More for You" as a station signature only lasted about a year.  Their music and new logo didn't really work that well either, with the channel number spinning on the screen like some Death Star.

But this look is probably recognizable to those who got cable TV in the late 1970s and very early 1980s, as it featured prominently in their daily programming.

By the way, as with WPIX, WOR just loved to fulfill their public service requirements with the FCC by airing Editorials and Replies to Editorials.  Anyone who has seen WOR in the 1980s will recognize these things, and we'll have several examples to share later on.

Channel 9, like many stations across the country, succumbed to the scourge that was "Bowling for Dollars."  This virus infected at least one station in just about every large city in the country (and if that didn't, the equally frightening "Dialing for Dollars" complete with host pulling names and numbers out of a fish bowel and then calling them up on a rotary dial phone, on the air, to ask them for today's "phrase that pays" or at least the name of the bad movie they were showing that morning, did.)

Bowling for Dollars featured washed up station talent (often the last sports reporter that retired from the evening news) presiding over televised bowling tournaments, often at lanes built right at the TV studio or area mall or bowling alley!  Typically adults competed with adults, and a special kiddie tournament would also be held.  Prizes usually amounted to the low hundreds of dollars, and it was about as compelling as watching any bowling tournament, only these were amateurs.  Channel 9 stuck this television atrocity in early prime time!  Most stations ran this loser Sunday mornings once a week.

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Offline Phillip Dampier

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Re: Wide Wonderful World of Media - WOR-TV: Joe Franklin Is Back
« Reply #46 on: July 07, 2007, 02:07:52 am »
And now Joe Franklin will sell us paint.  This is very typical of ads in the 1970s.  An announcer in a suit holds up an extra large piece of cardboard and pitches the product.  You got this with endless car dealer ads as well.  And then Franklin says goodbye to his viewers for another night.

And that sign-off music is a real "treasure."

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Offline Phillip Dampier

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Re: Wide Wonderful World of Media - WOR-TV & The Slide Show - 1976
« Reply #47 on: July 07, 2007, 02:20:23 am »
We're jumping around a bit, but to illustrate some different traits of television of the 1970s, even in large cities.

First, as promised, another WOR-TV Editorial opening.  Bet you can't wait to hear more about territorial limits for fishermen!

Second, most TV stations identified themselves every half hour with a slide.  These days, you get a five second promotion for an upcoming show and in teeny tiny teensy tiny print, the station's callsign and location.  Before the nineties, most stations were held to the FCC definition of running a "legal ID" at least every 30-60 minutes.  Most stations had slides with the station logo, some image of something (news team, upcoming show, a giant channel number), and the station callsign and city of license.  An announcer would come on and say something like "Channel 9 New York" or "WOR-TV New York."  The same was true in most cities across the country.

WOR decided to do legal ID's for a time using some major art pieces being shown in a NY gallery!  Artists were thrilled I'm sure.

Third, a lot of TV stations ran "news" first thing in the morning and the last thing at night before either signing off or going into an all-night movie marathon.  But unlike today's news shows, back then, stations couldn't afford to light an entire studio and run a newscast (admittedly it took a lot more personnel back then than it does today).  Instead, for 10-15 minutes, a station threw up a slide (yes a slide!) that simply said "News" and a studio announcer on a microphone would come on and read headlines and do the weather.  Radio via TV I guess.  Many stations had a slide saying "Weather" ready to go when the announcer got to the forecast.  WOR-TV had the slideshow ready to go at night as well.

Remember folks, back in the 1970s you usually had three channels + PBS and if you were lucky, an independent station.  That was it.  So why go that extra mile. 

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Offline Phillip Dampier

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Re: Wide Wonderful World of Media - WOR-TV 1979 - Attack of the Number 9
« Reply #48 on: July 07, 2007, 02:31:35 am »
Ahhh, the test of the Emergency Broadcast System (now the Emergency Alert System).  "This is a test.  For the next 60 second this station will conduct a test of the Emergency Broadcast System... this is only a test."  Then a horrible bleep for a minute.....  Everyone remembers these, and the whole thing turned out to be a pointless waste of time and energy.  During 9/11, not a single NY station ever activated the EBS/EAS system, and you'd think THAT would have triggered something.  The truth is, for these kinds of alerts, we don't need this system - the media frenzy with wall to wall coverage would make them redundant.  The only remaining value for these kinds of alerts is to deliver local weather warnings, potential health hazards, and missing kids under the Amber Alert system.

And a message or so back, I alluded to the death star number 9.  Well, here it is in this station ID.  Attack of the giant numeral nine.  It was not pleasant.

In my introduction to WOR, I made mention the station loved to run movies, and loved to target an older audience.  Here is an excellent example of that at work.  Everyone who has seen WOR in the 1980s will recognize the opening to Movie 9, right down to the artistic renditions of Hollywood stars and easy listening music.

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Offline Phillip Dampier

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Re: Wide Wonderful World of Media - WOR-TV Nine All Night
« Reply #49 on: July 07, 2007, 02:43:42 am »
By the beginning of 1980, WOR had changed the logo music and got a new slogan, ripping off Shakespeare: "As You Like It."  The new music was less threatening than the last composition, and had some strings and, in a few versions, a strummed harp in the background.

Here is the station sign-on from 1980, with the decidedly low-tech "wipe" from the moving ID to a slide.  Then, a quick cut in to a promo for Benny Hill, which they loved to run, and a somewhat neat way they drop the WOR logo into the promo, complete with sound effects.

But the star of this clip is 9 All Night, which WOR-TV broke up into "parts" which usually were individual movies.  As I wrote in my earlier piece, what made superstations unique is that most of them stayed on the air 24 hours a day, while most stations in the rest of the country signed off at night.  WOR usually ran movies all night long under the "9 All Night" premise.  The opening for this was actually catchy, with a slower version of their ID and an electronic effect on someone's voice saying "Nine All Night" twice.  You can see three buildings twinkled - the World Trade Center, the Empire State Building, and a third I don't recognize.

Too bad stations don't run anything beyond news and infomercials overnight anymore....

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