I can see why your friend's email would be so discouraging. And I guess a lot depends on how important you feel it is to bring him over to our side. But it's really hard for me to believe that anyone (who's not homophobic) can't be blown away by the movie -- from a "literary" perspective, if nothing else -- once they see what it contains.
Katherine,
That pretty well puts the situation in a nutshell. What's so disheartening, and I guess, why, at bottom, I have not responded, is the sense that I have that if my old classmate, a middle-aged, urban, urbane, well-read gay male with two graduate degrees, doesn't "get"
Brokeback Mountain, nothing I could possibly say to him is going to make a difference, so why spend my precious and valuable time beating my head against a wall? If he doesn't "get it," it's his loss. I suppose I could simply say something to the effect that I found the film richly complex, deeply nuanced, and heartbreakingly beautiful, and I'm sorry he doesn't see it that way.
Jeff