I've had a screen cap of Ennis leaning against Joe Aguirre's trailer in that first scene tacked up in my cube for two years. Shortlly after Heath died, a co-worker I've known all that time stopped by to talk to me about work-related things, looked at it and said, "That's Heath Ledger, the one who died, isn't it? He was such a talented actor." It turned out she had never seen Brokeback, not because it wasn't her cup of tea - just hadn't gotten around to it. But she'd seen him in "Casanova" and was really taken by him.
She said, "I really need to see that movie one of these days." And you know me - I told her I just happened to have a copy, and she was welcome to borrow it. I brought it to her a couple days later. I was a little concerned about her taste in movies - she had recommended a couple of things to me in the past with a decidedly conservative bent. But she seemed aware of the subject matter, and said she liked a good drama, so I said, what the hell.
Well, a couple weeks later, she brings it back to me one morning, and she says, "Wow. Just... wow. That was really deep. My husband and I were up half the night talking about it. And I found myself tearing up in the shower this morning just thinking about it."
I do believe I've converted another one. Amen, and hallelujah.