I saw it only two times in the theatre, and a third time when I got my DVD. The DVD came on Thursday, and I resisted temptation and didn't watch it that night cuz I knew a friend was coming over to watch it with me Friday.
I saw it the first time December 30. I couldn't bear going again until about 3 weeks later. I remember posting (on IMDB) about my fears of seeing it a second time... Brokeback Fever had hit me so hard: walked around like a zombie, couldn't concentrate, would unexpectedly burst into tears, lost a lot of sleep. And my fears came true: my symptoms spiked after the second time.
How in the world could anyone stand so many viewings?!? I wudda ended up institutionalized, for damned sure.