I suspect there'll be a little bump in membership here once that gets in full swing. I reckon there are folks out there who haven't seen it yet for this reason/rationalization or that, who didn't have the nerve to rent it or even buy it on Pay-Per-View, who'll now be flipping through the channels one night, come across it and go "Oh. This is on. Well, OK, I'll watch it." Little will they know they're about to be thunderstruck.