This just in: I get it. It being the context in which Jake most likely said "I love it, I love it" (or something very much like it) to Lance Armstrong.
One of The Jackies (The Jackies being my two best friends in the world) sent this to me tonight, recalling my saying that it was Jake's appearance on Leno, and a particular moment during it, that sealed the deal for me, knocked Rafe out of the Number One spot on my List, stole the show, all of it.
http://www.youtube.com/watch?v=ZvOd1vo2Em0&NRAnd that particular moment was when he said "Bring it on, man" in response to Jay asking if he was tired of all the jokes about the movie.
There is nothing sexier on God's green earth than confidence. And fearlessness (in a non-Jackass sort of way, of course). And when Jake said this, to me he was saying "Fuck 'em all." So when Lance approached him about That Joke on the Espys and he said, "I love it, I love it," it wasn't him being insensitive or ingenuous. It was him saying I'm not afraid of whatever you guys want to throw at this movie or at me. Bring it on.