They have actually dropped the price. Originally, they were going to sell it for USD 23.XX. Now it's down to USD 19.XX. No doubt UNIVERSAL has been bombarded with emails, etc. protesting this rip-off deluxe DVD and knows they had better lower their price.
I mean how stupid do they think consumers are, i.e. that they are going to shell out another USD 23.XX just to get some postcards and a a few added features about the music and the BBM phenomena. Who needs that?
Donnie Darko, (I'm only referencing that because it's another Jake film) got far better treatment and it made less then USD 1,000,000 at the box office. It makes no sense.