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As women get bigger, models get smaller
delalluvia:
One, printed alongside a photo of the Russian beauty holding a tape measure across her rear, reads: 'Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less.'
http://www.dailymail.co.uk/femail/article-2085226/PLUS-Model-Magazines-Katya-Zharkova-cover-highlights-body-image-fashion-industry.html
http://abcnews.go.com/blogs/headlines/2012/01/most-models-meet-criteria-for-anorexia-size-6-is-plus-size-magazine/
Monika:
That "plus size" model is hot!
She isn´t the slightest overweight, though. Often it feels as though the fashion world exists in its own little bubble, one that doesn´t deal much with reality.
delalluvia:
--- Quote from: Monika on January 14, 2012, 03:15:54 pm ---That "plus size" model is hot!
She isn´t the slightest overweight, though. Often it feels as though the fashion world exists in its own little bubble, one that doesn´t deal much with reality.
--- End quote ---
I thought so too. Next to her, the 'real' model looked like a skinny child.
Marge_Innavera:
Fashion advertising seems to exist in a totally separate universe.
I mean, how many of us have seen advertising spreads for "affordable office clothes" and they show an outfit whose blouse costs as much as some retail and restaurant workers make in a week? And where are these workplaces where the pay is so high that an outfit that costs $300 or more (not counting shoes) would really be considered a "budget shopping" item?
milomorris:
--- Quote from: delalluvia on January 14, 2012, 03:03:20 pm ---One, printed alongside a photo of the Russian beauty holding a tape measure across her rear, reads: 'Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less.'
http://www.dailymail.co.uk/femail/article-2085226/PLUS-Model-Magazines-Katya-Zharkova-cover-highlights-body-image-fashion-industry.html
http://abcnews.go.com/blogs/headlines/2012/01/most-models-meet-criteria-for-anorexia-size-6-is-plus-size-magazine/
--- End quote ---
Its interesting. back in the 70s & 80s, the industry was looking for models that looked like women. Sometime in the 90s, the industry started to look for models that looked like little girls. I think its kinda sick myself. They are contracting these girls at younger and younger ages. Calvin Klein was somewhat controversial in the 90s for promoting (if not creating) the "waif look." Many called it the "heroin addict" look.
While the pendulum has swung back very little in the world of fashion (if at all), we have seen the world of commercial advertising become far more diverse. Not only are there more ethnic models being hired for commercial work, but we are seeing older models, and bigger men and women being hired to help market everything from soap to cars.
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