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Author Topic: And Now A Word From Our Sponsor: TV Ad Cavalcade  (Read 14846 times)

Offline Phillip Dampier

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"Dr. Pepper - So Misunderstood"
« Reply #30 on: August 18, 2007, 10:20:54 pm »
Yup, the 1970s role on and they are still explaining what a Dr. Pepper is to Americans.  This is getting to be ridiculous - just like RC and their "less gassy" tagline.  That is Carol Kane by the way, and now we have the bad guy forcing our leading lady to down the Pepper.  And the jingle now screams "so misunderstood."  What is to misunderstand... it's a strong cherry cola with more bite.  Sheez.

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Offline Phillip Dampier

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It's Not a Cola... It's Not a Root Beer... It's the Most Original Soft Drink...
« Reply #31 on: August 18, 2007, 10:24:10 pm »
Did anyone ever confuse a Dr. Pepper with root beer?  This one is turned into a Broadway-style performance.  By now, if you haven't tried the damn thing, I doubt you ever will....

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Offline Phillip Dampier

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The One That Put Them On The Map: I'm a Pepper You're A Pepper!
« Reply #32 on: August 18, 2007, 10:26:43 pm »
Finally by 1978 they figured out it's better to just drink it, sell it, celebrate it, and stop explaining it.  This was the ad that everyone remembers when it comes to Dr. Pepper.  It was by far their best and sales shot up after running it.

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Offline Phillip Dampier

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Dr. Pepper for Generation X
« Reply #33 on: August 18, 2007, 10:34:26 pm »
The 80s arrived and now it was time to start selling to Generation X.  Unfortunately, my generation didn't trust any commercial, and this series of four spots flopped.  For a lot of us, the way too pretty boy looks, the dancing, and the conventionality made these ads uncool.  Most of my friends were discovering Cherry Coke instead.  Pepsi had the Pepsi Generation and Pepper created ads that look like they recruited people from the Young Republicans League.  Gee golly gosh... no.

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Offline Phillip Dampier

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Dr. Pepper Plays It Safe
« Reply #34 on: August 18, 2007, 10:37:15 pm »
From the early 1990s, here's Dr. Pepper losing market share and playing it way too safe...  big yawn.

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Offline Phillip Dampier

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Just What The Doctor Ordered...
« Reply #35 on: August 18, 2007, 10:39:11 pm »
Well, it's a little better, but the 1990s were not a good decade for Dr. Pepper being creative.

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Offline Phillip Dampier

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Green Baywatch - "I Wish I Lived in Wisconsin"
« Reply #36 on: August 18, 2007, 10:40:57 pm »
Now we're getting somewhere.  Here's a clever play on Baywatch by Diet Dr. Pepper.

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Offline Phillip Dampier

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Dr. Pepper Gets Risque - Butt Naked Kid Coming Through
« Reply #37 on: August 18, 2007, 10:43:03 pm »
This was never made it to air on a lot of American stations - way too risque, but it was among the most clever ads they ever did, and people sure did remember this....

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Offline Phillip Dampier

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Cindy Lauper Makes a House Payment - Dr. Pepper Brings Her Career Back
« Reply #38 on: August 18, 2007, 10:47:18 pm »
Sometimes the stars of the past need to make a mortgage payment like everyone else, and for no apparent reason pop up in advertisements....

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Offline Phillip Dampier

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You Eyeballing Me Martinez? Diet Dr. Pepper
« Reply #39 on: August 18, 2007, 10:49:19 pm »
Back to the "safe" ads.  Not too much to see here, except now they're trying to convince people to drink the diet version of Dr. Pepper.  At least they stopped explaining what Dr. Pepper is.

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