Author Topic: Toronto the bad - the NY pinata of Canada  (Read 6260 times)

Offline Sheriff Roland

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Toronto the bad - the NY pinata of Canada
« on: August 18, 2009, 02:08:03 pm »
They at it again. Toronto's got it all so let's put it down. Here's the latest direct hit at my (adopted) home town.


http://www.metronews.ca/toronto/local/article/285520--british-columbia-beer-ad-takes-aim-at-toronto

A new billboard campaign in British Columbia for Coors Light declares the beer is “Colder Than Most People From Toronto.” The slogan caught Newmarket resident Kathryn Morton by surprise.

“That’s pretty insulting to such a large group of people,” she said.

“We hear stuff about Toronto people all the time but we couldn’t believe anyone would put it on a billboard.” ...


Do you think this might just affect their sales in This town?
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2015 - Edmonton, Montréal, Ottawa, Vancouver, Winnipeg: Woman's World Cup of Soccer

Offline Sheriff Roland

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Re: Toronto the bad - the NY pinata of Canada
« Reply #1 on: August 18, 2009, 10:09:40 pm »
And now this ... from the Vancouver Sun   (not very kind of them ...)http://www.vancouversun.com/news/Toronto+residents+froth+over+insulting+beer/1906005/story.html

Showing that there may be indeed be truth in advertising, angry Torontonians have scuppered a B.C. billboard beer ad that poked fun at them for being exceptionally frosty.

On Tuesday, in the face of complaints from about 20 people, Toronto-based Molson Coors pulled a 30-billboard campaign that advertised Coors Light as “colder than most people from Toronto”.

Within hours of the story, Molson Coors backtracked and cancelled the campaign after it received complaints from people who thought they offended residents of Canada's largest city. “Our decision was we didn't want to offend anyone,” said spokesman Adam Moffat. “It wasn't meant to be harmful but was supposed to be playful. The insight is there that some people didn't like this.”

... Molson Coors has been collecting up other “Colder than . . . submissions from patrons in an online contest. Some play off of personal relationships, like “colder than your mother-in-law's heart” or regional hits like “ colder than anywhere else if Alberta shuts off the gas.”

But perhaps the one that says it all about how Toronto is feeling picked upon is this one from Toronto Star reader “forwunsicks”:

“Colder than the reception you'll get out West when you tell them where you're from.”
2015 - Toronto: Pan Am Games
2015 - Edmonton, Montréal, Ottawa, Vancouver, Winnipeg: Woman's World Cup of Soccer