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Cellar Scribblings
Sason:
--- Quote from: serious crayons on December 02, 2017, 09:15:02 pm ---
I don't mean to suggest that commercials have no influence on the public, but it's hard to imagine someone watching a commercial and then heading out, zombielike, to get the product. "Must have Coke ... Must have Coke ..." or "Must celebrate Halloween ..."
--- End quote ---
That's not how these things work. The impact is a lot more subtle and multifaceted than that.
Jeff Wrangler:
--- Quote from: CellarDweller on December 03, 2017, 11:20:57 am ---Regarding sodas, I do like them, but don't drink them as much as I used to. The regular ones are too sweet, and the diets have too much chemicals in them.
When I do want one, I will have a "coke life".
Coca-Cola Life is a lower-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. It has 27 kilocalories/100 mL, containing only 60% of the calories of regular Coca-Cola.
--- End quote ---
Really? It comes in a green can? How long have you been drinking it/how long as it been around? I've heard of Coke Lite, but I've never heard of Coke Life before. (Until I saw the can, I thought "Life" was a typo for "Lite.") No foolin', I've never seen that in stores down here, and I'm not that far from you.
If I want a soda on a "school night," I'll have a Caffeine Free Coke--not Caffeine Free Diet Coke, Caffeine Free regular Coke. I'll drink the regular Coke on weekends.
serious crayons:
--- Quote from: CellarDweller on December 03, 2017, 11:16:44 am ---
Oh, subliminal messages......:laugh:
https://www.cbsnews.com/news/the-10-best-subliminal-ads-ever-made/
--- End quote ---
I studied subliminal advertising in college and I remember a few of these! But, like whoever wrote that feature, I always wondered why that would be particularly effective. I mean who runs out for a beverage because they subconsciously notice the word "sex" in the ice cubes? I remember several other ads like that -- where naked bodies or, in one case, a skull, could be seen in the cubes, and another one where the big capital letters were shown reflected in liquid that made them look like they said S-E-X. (I'm trying to think what they were -- CFV? The F and V could reflect as E and X, but the S would be all twisted. Still, maybe it was close enough.)
Another method I remember reading about was to flash single frames with pictures of Coke during the commercials or trailers before movies -- the eye wouldn't really register it but the brain would. If that's actually how the eye and brain would work, I can see that being effective.
But I bet the most effective are the ones that are recocognizable enough to draw controversy and attention. Remember that ad from a few years ago -- I can't remember the name of the fast-food chain but the ad was a picture of a giant elongated sandwich aiming into a shocked-looking woman's wide open mouth? A lot of people hated that one, of course, but I'm sure it got attention for the chain and probably some business.
The other day I drove past a tow truck from "Kamel Tows -- the best tows are Kamel Tows!" That one was kind of gross. If I'm getting my car towed, that name, memorable though it might be, is not going to be a big draw.
But I remember a butcher shop in New Orleans with the slogan "You can't beat Wagner's Meat!" I thought that one was a bit more subtle and humorous. Plus it was New Orleans, where people like controversial things if they're funny.
serious crayons:
--- Quote from: CellarDweller on December 03, 2017, 11:20:57 am ---Regarding sodas, I do like them, but don't drink them as much as I used to. The regular ones are too sweet, and the diets have too much chemicals in them.
When I do want one, I will have a "coke life".
Coca-Cola Life is a lower-calorie version of Coca-Cola, made using stevia and sugar as sweeteners. It has 27 kilocalories/100 mL, containing only 60% of the calories of regular Coca-Cola.
--- End quote ---
Wow, I've never even heard of that! Do you get it in the regular store? Do you think it's maybe just on the East Coast for now? And like Jeff said, is it really a green can? ???
Those are the exact same two reasons I don't drink Coke or Diet Coke. Plus I'm not that big on the flavor of either. I do get one every now and then, say if I'm on a long drive. But I'd much rather have Coke Life, if I can get it. Does it taste less sweet than regular Coke? My other problem is that I don't like most sweet beverages.
serious crayons:
--- Quote from: Sason on December 03, 2017, 02:33:51 pm ---That's not how these things work. The impact is a lot more subtle and multifaceted than that.
--- End quote ---
Of course not. I'm sorry, I was joking. But I do think influence from the retail industry is just one small piece of a much bigger cultural puzzle.
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