Hey Friends!
Yeah, that Avedon example is great. I remember seeing it mentioned here and there in discussions about Ennis before.
The Marlboro Man and James Dean were, I think, meant to be starting-points in examples of how Ennis particularly, or even other elements of BBM, fit in to the genre of the western or into the long-standing tradition of western art/ photography or into the use of the cowboy as a kind of cultural icon. Those images also, I think, were meant to be starting points for thinking about other images from cinema or other media that may have inspired certain elements of BBM. And, again, I think the Avedon photo is a great example.
The thing I'm curious about with this question is, since BBM now stands as a really important, contemporary example of a western... how does it impact this major cinematic tradition? I personally believe that all art is influenced by other art (even when the artist vehemently denies that any kind of previous influence exists... it's essentially inevitable that a piece of art is either conforming to or rejecting/ challenging some previous model in art... or sometimes doing both simultaneiously).
You're all definitely correct that a type of realism in looking at the dress and demeanor of real ranchers is the basis of
all of these things. But sometimes this image is used in different ways. I would think that BBM in the depiction of Ennis is actually significantly more concerned with realism than something like the Marlboro Man ads, for example. In lots of photos and art the idea of the cowboy is significantly manipulated to construct certain ideas... while still having a representation of a "real rancher" as the starting-point for the image.
And, yes, it's also definitely true that other actors were in mind for Ennis before Heath... but there's that explicit reference to James Dean in the script (I don't know when that reference would have been added to the screenplay), but someone at somepoint was consciously thinking about James Dean and even specifically James Dean in
Giant in relation to BBM.
Has anyone seen
Giant? I haven't and now I'm really curious about what elements of that film might have meaning for BBM.
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