William Shatner....come on...the man is a ham!! He never takes himself seriously and his imitation of James Bond just cracks me up!
I so agree! I love how he is willing to make fun of his own image.
You know who else is going in this direction? Donnie Osmond. First, there's this Weird Al video:
[youtube=425,350]http://www.youtube.com/watch?v=-xEzGIuY7kw[/youtube]
and now there's that commercial for some triva video game, where he gets on an elevator carrying his laundry and overhears everybody trying to remember what his sister's name is.