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Messages From The Heartland

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injest:
LOL!!

Andrew I sent her a pm telling her how to do it....I took five paragraphs and a whole page..to say what you said clearly in one... :P

you are good!

Arad-3:
LOL thanks to both of you! I will try this later and see what happens. Then I will report back to both of you and say who had the best directions!! LOL!

Geri

David In Indy:
Current Weather in Indianapolis: Mostly Cloudy   Temp: 51 F (10 C)
My Current Mood: Happy

Will Rogers once said if advertisers spent the same amount of money improving their product that they do on advertising, they wouldn't have to advertise it.

It was the summer of 1973, and I had just settled down into my bed with my favorite comic book. I was a very imaginitive child and easily impressionable. After voraciously reading through my entire comic book, I started looking through the ads they always placed in the very back of the book.

A particular ad caught my eye. In the ad, tiny people could be seen sitting in front of an underwater castle. They looked very much like tiny humans with little faces, arms, legs and even a crown on their heads! They were called Sea Monkeys and they could be mine for the price of $1.25 (plus shipping and handling). The next morning I told my Mom and Dad about the Sea Monkeys. Of course they tried their best to talk me out of the idea, but I had already made up my mind. (Did I mention I was also very stubborn?) I was ten or eleven years old at the time, and I quickly filled out the order form, dropped my allowance into the envelope and put it in the mail.

Several weeks later, my Sea Monkey kit arrived! The kit consisted of a small plastic container (with a bubble built into the front of it for magnification) and three small envelopes. The directions instructed me to fill the container up with tap water and add the contents of the first envelope into the container. Next, after letting the mixture sit for two hours, the instructions said to add the contents of the second envelope (the plasma). This envelope contained the Sea Monkeys and once they were added to the water, they would hatch immediately. Cool! But after reading a bit further, the instructions told me I would have to wait roughly two weeks before the Sea Monkeys would be visible to the naked eye. TWO WEEKS?? Two weeks to an impatient 11 year old boy is an enternity! It might have well been TWO YEARS! But I waited, and I obediently added a small pinch of powder from the third envelope (the food) every day; just like the instructions said.

Every day, I laid on my bed, looking at the small plastic container. I tried to imagine what was going on in there. Where the little Sea Monkeys building their underwater castle now? What were they doing? When they grow up, would they talk to me? And if so, would I be able to understand them? What if they didn't speak English or Dutch? Would I be able to take them  out of the water and play with them? All kinds of questions were running through my mind. I couldn't wait! But I still couldn't see them.

Finally after nealy 14 days, I thought I could see some movement in the container. I looked through the little "bubble magnifier" and waited for something to swim by. I was anxious to see my new little friends.

I couldn't believe what I saw.

I soon found out my Sea Monkeys were Artemia salina.

Brine Shrimp.   >:(


A Sea Monkey ad from the early 1970's






This was my first encounter with American advertising. And it certainly wasn't to be the last time I was disappointed.

After reading Sue's blog today, I suddenly started thinking about all the gadgets, gimmicks and contraptions they advertise on television and through the mail; both postal and email.

It seems most of these crazy gadgets are for the kitchen. I guess they figure Americans are terrible cooks and we need all the help we can get. My father ordered a double sided, hinged spatula a couple of months ago. It looked wonderful in the commercial. The lady was flipping, turning and scooping things out of the skillet with the greatest of ease. This double spatula cost my father $19.99 (plus shipping and handling) but if he ordered in the next 30 minutes, they would double his order and give him two spatulas, for the same price.

One of the spatulas melted the first time he used it and almost ruined his skillet. He's afraid to use the second one.

Solar powered car fans, double sided spatulas, magic egg dicers, Ginsu knives, Chia pets, "stick to the wall" picture hooks, "stick on the wall" light bulbs (shatter proof too), "cool to the touch" solderers, "clap on, clap off" clappers, Sea Monkeys... the list goes on and on, doesn't it?

They all look wonderful, they all sound like the answer to all our problems and the little lady in the commercial makes it look so easy.

Tis the season, folks! Christmas is just around the corner and we will be seeing more and more of these gimmicks appearing in television ads.

What is the point of this post?

Hell, I don't know!

I just felt like typing it.   :D

Will Rogers also said if the world comes to an end, he would want to be in Cincinnati. Everything comes there ten years later.

God. I wonder what he would have said about Indianapolis?   ???

injest:
I don't see how the Sea Monkey people can get away with that mess. Why have they never been charged with false advertising??

Do you remember when Listerine was banned from advertising for several years?? There are quite a few companies that need that these days.

Arad-3:
David,

Great post! So funny! I know all about those sea monkeys!

About 20 years ago when I was 18 I bought them. There's really no excuse for me being that age. at least you were a child. I was fasinated with that picture too! So I just had to have them to satisfy my curiousity.

I followed all the directions . But being 18 I had alot of other things on my mind and forgot about them for awhile. But one night I could smell something bad in my apartment when I came in. When I finally looked at them again ( I had stuck them up on a shelf for safe keeping)  they were quite big. But the water stunk so bad I ended up flushing them down the toilet. I figured they had a small chance, seeing they could swim.

Later I did find out that all they were was brine shrimp.  What a rip off. but I still feel alittle guilty about what happened to them :(

PS Jess and Andrew I did it. Iv'e got over 100 pics downloaded already. And I have tested it out too. Works beautifully! Thanks

Geri

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