IMHO, the coffee/cherry cake thingie is overused.
You know, I hate to say this because people use the phrase with the very, very best intentions -- most often to newcomers, who probably haven't already read it 10,000 times -- but I am kind of tired of it, myself. It's like "wish I knew how to quit you," a great line we've heard just a little too often.
I like campsite + boot in fire - cyber/virtual. A campsite is the happiest place for conversation, in BBM terms, and the "boot in fire" is sort of an in-joke that many dedicated Brokies would recognize. And if they don't, no biggie.
Diner, cafe, etc. don't summon the happiest image, from a BBM perspective. How about "The BetterMost Cafe: Wanna piece of apple pie, don'tcha?"
Kidding. (Though on some days, it would be appropriate!)