Has anyone else run into this? Today I spent about ten minutes taking a 'rate your personality' test and then at the end before I could get my results I had to sign up for some trial period for some phone service!! that is misleading and irritating!
A while back, my husband's company was marketing a web service (Internet backup), and there was some debate about whether to offer a free trial with it being the consumer's responsibility to cancel or he/she would be automatically charged after the trial ended (credit card info collected up front, which drives some people away immediately), or whether to offer a free trial and then collect the credit card info when the free trial ended (giving the consumer greater ability to opt out after the free trial). Opinions??
option # 2 - you will collect few credit card numbers, but for those that you do, you will have a much more loyal customer base. and that is good all around for everyone!
I agree. Just like Oilfieldtrash (what happened to your old name btw?!!) said, you will probably collect less CC numbers, and I'm sure some will try to take advantage of using the service for free during the trial period, but those who decide to purchase the service will be very loyal customers, and they will appreciate you allowing them to try the service first without any commitment.