Target is not the only one. Walmart has no sign and the DVD's are under lock and key. When Walk the Line first came out, there were signs and shelves all over the place.
I don't understand.
Under lock and key? Do they think the Fundies will try to steal them to keep them from selling them, perchance? Or hide them where no one can find them? In any event, what a sorry state of affairs.
Lessee - at the Blockbuster I went to, they were going to be on a display all their own IN FRONT of the Narnia display. (I think a manager liked the movie - the woman who checked me out and directed me to where they were seemed to have her act together way more than the average bear and complimented me on my purchase.) The display wasn't set up yet when I got there, but it was started. About 20 DVDs were out next to it and ready to be put on the shelves.
At the Best Buy, they were on a table of their own with the books in the middle. Mostly widescreen available and some fullscreen. Lots out, in stacks, and several missing from several of them. No sign, though, whereas Narnia had their own graphic displays and had two full endcaps in a more visible area dedicated to it.
Is it the distributor or the store who decides how it will be displayed? I'm thinking it must be the latter from what I've seen here.