Oh, Scott, your post made me so happy! I love it when I hear about people opening their minds and hearts to this film.
At work, I have about eight patients a day, and I have the habit of "casually" veering the conversation towards movies -> Oscars -> Best Films of 2005 -> Brokeback Mountain, just to test the waters and, maybe, adding my nudging contribution towards getting people interested in seeing the film. OK, also because I cannot help myself and I keep looking for people who want to share their opinion about it.
Anyway, some days it's quite discouraging to see how many people not only didn't see it, but don't want to see it either. If I were to make an average guess, I'd say about 75% of the patients I have are in that category. The bulk of them are 30 to 50 years old. So, maybe there's hope for more open-mindedness for the younger generations...
Moni