Wow, I'm in awe! Regarding my idea, I would have no intention of actually submitting it, but it's just a nice thing to think about.
So, here's my idea. You know those recipe blogs on the Internet? You google something like "blueberry cake" and click on the first thing that pops up. So there's a catchy title and a scrumptious photo of mouth-watering cake with blueberry filling oozing out. Then, the first paragraph tempts you with the recipe's best features: only one pan to clean up! Cooks in 30 minutes! You can substitute any kind of berry! Followed by a close-up of a fork going in to the fluffy cake.
Then follows a rhapsodic account of the author's memories of blueberry picking on a summer morning in Michigan, followed by a photo of a pail full of blueberries.
Then follows a ... you get the idea. If I were to follow the usual formula, it might include the author sculpting the head of Napoleon completely in blueberries, or something like that.
At the bottom, instead of the recipe there is an alert saying "message clipped."