If asked how he thought Brokeback Mountain would be received "out there in the sticks," James Schamus would say, "I honestly don't know. The film is a kind of trade-off, in some ways, because it pretty much refuses the mantle of the traditional Western, while at the same time, wholeheartedly embracing the American West. But while I don't want to undersell the film, or insist on its ridiculous frugality, we did make this epic by rubbing two nickels together. So if even a couple of ranchers in Butte, Montana, wander into the cinema by mistake, we'll be in profit."