I watched the promo, and it certainly seems like a really cool project. And, you also know that I'm quite a bull riding fan.
My one major critique is that the women involved in this organization seem nearly invisible in the promo (and the title). The mention the fact that "cowgirls" are involved in the gay rodeo, but their role is not explain and are given next to zero time in the promo. It's certainly important to highlight the importance of gay men in the rodeo organization, but I hope the lesbians aren't completely marginalized.