I stumbled upon knowledge of BBM in October 2005, about two months before the film came out here. I had never paid much attention to a movie before it had even come out, but I was completely immersed in Brokie world right away. I read the short story, with italics, many times in those two months before seeing the film. I had it downloaded into my PDA, and basically (sorry for the TMI here) every time I sat down to pee I would read a few pages of the short story. As soon as I finished the last words, I would start over again at the first words. And even that didn't feel like enough.
It's probably been 3 months since I read the whole story all th way through, but I still open up the pdf file of it on my laptop at least weekly, to make sure my quoting of it is verbatim, or to look for ideas for the ABCs game.
I don't want to know how to quit it.