I never much cared for it, until I tried making it really thick, and eating it with butter and salt, the same way I like my grits.
I like both dishes the same way! The most sweetness I would ever add to oatmeal would be dried cranberries or canned pumpkin (I've done both). I'd also throw in chia and flax seeds and chopped nuts for extra protein/flavor. Maybe some fresh berries. But no sugar.
The manager of my building once threw a waffle party. You'd stand at the counter and pour waffle batter into one a waffle iron, a long line waiting behind you. When your waffle was done you'd go around a big table piling on all kinds of toppings: whipped cream, chocolate chips, little colored marshmallows. Gross! I'm not as much of a sugar purist with waffles as I am with oatmeal, but the only things I like on them are butter and real syrup. The manager spent all that money on other gross stuff -- and then bought fake syrup.
Still, the main attraction was the mimosas -- or, in my case, a glass of plain prosecco. I liked that she threw parties, even if she wasn't always great at picking the refreshments. I made friends in the building because of them.