I used to play the movie and book games on IMDb, and had favorite players whose posting history I would check, as a quick way to find the best games in play.
One was DryToast. I started noticing that he had dozens (and eventually hundreds) of posts in the IMDb forum for a movie with a weird name, "Brokeback Mountain." I took a look, and then read more and more of the posts in the forum. I can't say what got me sucked in, but I was. That was in October 2005.
I read all the posts, I downloaded the short story to my Palm and read it over and over. I watched YouTube videos people had made from the Logo documentary about BBM. And then, the day BBM was supposed to open here in Seattle, Dec 16, 2005, I flew across the country to be with my family for the holidays. The day it opened there, I flew back to Seattle. I finally, finally saw it, by myself, on December 31st. I saw it a bunch of times in the theater, and several (though not a bunch of) times on my DVDs. Now I mostly just watch it when I'm with other Brokies, or in an organized chat to watch it. Like many of you, I can play it in my head if I want to watch it.
I don't know how I plan to celebrate - I guess I see my anniversary as mostly in October, when I first discovered it. Sometimes to honor BBM, I wear blue and brown together (something I had never done before), or talk in Brokieisms.