Writing on the website Pajiba (pajiba.com), reviewer Jeremy C. Fox commented on pop culture's take on BBM:
Since it was first announced in 2003, it’s generally been known as “that gay cowboy movie” — the film in which, for the first time, two handsome Hollywood stars on the rise would appear in an honest-to-God gay romance, the movie that would give us both the love that dare not speak its name and the sex scenes that Tom Hanks (in Philadelphia) and Colin Farrell (in both A Home at the End of the World and Alexander) dare not shoot — but calling Brokeback Mountain “that gay cowboy movie” is about as reductive as calling The Godfather “that mafia movie.”